I know Writer's Block all too well. But even if you're not a writer for a living, you probably know it too. Especially if you've ever tried to maintain a regular newsletter for your business, coming up with new content every week can leave you feeling like this: giphy 32 You might even be tempted to skip sending emails altogether, unless you have a big sale or product launch going on. Big mistake. Why? If you wait two months to send an email to your list and that email is to promote a new product, several things can happen: Recipients are unlikely to remember who you are. You will get a high number of unsubscribes. You will have poor conversion rates (because you haven't built a relationship with your subscribers). Here's the thing: Not every newsletter you send out has to drive a sale. You must first seek to bring value to your customer to cultivate your relationship.
And while there might be a lot of pressure to come up with something your followers will love, the good news is that you don't have to employee email database reinvent the wheel. There are plenty of newsletter templates out there that will provide a framework you can build on each week. If you're not sure what you should email your list, here are some newsletter ideas you can use, along with newsletter examples from businesses that are getting into their own email marketing. These should fuel you with ideas so you can nurture a strong relationship with your audience and ultimately increase conversions and sales. Weekly Business Newsletter Email Ideas The personal letter The style of the personal letter is casual and usually begins with a story about something that happened to the business owner that week.
This newsletter works especially well for solopreneurs and personal brands because it builds a more one-to-one connection with the reader. One business owner who excels at this type of newsletter is Hilary Rushford of Dean Street Society . She sends newsletters to her list that read like personal letters to a friend, often opening with the story of a past struggle that her audience of creative female entrepreneurs can relate to: Dean Street Society Newsletter Emails But how do you write a personal letter that fits your business ? Keep it relevant. The key is not to go into unnecessary details about your personal life (read: over-sharing). Always relate it to how it relates to your business or the frustrations of your ideal customers. Here is an example of how Marie Forleo proceeds. Notice how she includes my name in the subject line and greeting, which makes it more personal.